What are Psychographics?

Psychographics can be seen as an equivalent of the concept of "culture." Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They can be contrasted with demographic variables (such as age and gender) and behavioral variables (such as usage rate or loyalty). When an assessment of a person or group's psychographic make-up is constructed, this is called a psychographic profile.

Using Psychographics MacKenzie can compare neighborhood, housing, population, income, and consumer spending in a firm's current location and recommend compatible neighborhoods at a new location, enhancing employee satisfaction during the relocation process and increasing employee retention.

This geo-coded psychographic analysis weights meaningful lifestyle characteristics including drive times, marital status, faith, hobbies, discretionary spending patterns and education, to help place transferred employees in areas that best correspond with their current quality of life.

To explore how you can utilize this technology, submit a sample of your employee's current zip codes (please no names or street addresses) on your request for Maryland Data Form. Our Research Team will create a short analysis and contact you to review the results. There is no cost or obligation, and the presentation will take just a few minutes.