
Market Outlook
By Tom Fidler, MacKenzie Retail
During 2009, the retail real estate market suffered a "perfect storm" of negative economic impacts, ranging from a capital and credit crisis to rising operating costs due to healthcare, utilities, and insurance. Coupled with increased online purchasing and plunging consumer confidence, the retail market suffered greatly. Vacancy continues to rise as many sites go dark.
Bracing to weather this storm, local retail projects are taking a "hold on to what you've got" approach when it comes to lease renewals and re-trading of pending deals. Owners are investigating every dollar spent and taking advantage of opportunities to do their own cost-cutting measures where available. Leasing activity has been maintained by local retail businesses looking to capitalize on the overall reduction in rents and aggressive leasing terms offered by some property owners. In general, new lease transactions are characterized by rent offsets to cap on expenses and by shorter term leases that include kick-out options. Leasing incentives abound and include free rent, higher tenant improvement dollars, fixed or stepped rent, and even percentage rent agreements.
There has been a clear, and likely permanent shift in consumer habits toward value-based retailers that offer discounted merchandise, and this "buying down of America" is evidenced by the success of national discount retailers such as Dollar Tree, Walmart, and Sam's Club among others. Moving forward into 2010 and beyond, traditional retailers are beginning to accept this reality and are creatively competing by offering unprecedented—if not confusing at times—discounts.
Despite these national trends, the Baltimore Retail market is expected to fare comparatively well because of the strength of the Baltimore-Washington economy, which remains strong in the areas of "meds, eds, and feds", that is healthcare, education, and government. According to a recent Pitney Bowes national report, Baltimore fares well as a "top retail market" with higher than average projected growth in population, a lack of overbuilding, and an emphasis on redevelopment. As "the last one in", Baltimore will no doubt be "the first one out" of the economic crisis.

Notable Transactions
Lease
| Location | Submarket | Tenant | Amount Leased SF |
| 8200 Belair Rd | White Marsh / Perry Hall | Sears | 35,640 |
| 7659-7667 Arundel Mills Blvd | Ft Meade | hhgregg | 33,165 |
| 150-160 Jennifer Rd | Annapolis | hhgregg | 33,033 |
| 3000 Gamber Rd | Carroll County | Food Lion | 32,014 |
| 5401-5457 Baltimore National Pike | Baltimore County West | Planet Fitness | 21,185 |
| 2633-2659 Annapolis Rd | Ft Meade | Anytime Fitness | 20,000 |
Sale
| Location | Submarket | Price | PSF | Size |
| Interstate 95 and Route 222 (Chesapeake Overlook) |
Cecil County | $14,500,000 | $402,778 / acre | 36 acres |
| 1201 E Churchville Rd (Walgreens) | Harford County | $5,838,000 | $461.54 | 12,649 sf |
| 8900 Stanford Blvd (SECU) | Columbia | $2,100,000 | $384.47 | 5,462 sf |
*(r) Renewal
**(sub) Sublease
* All information furnished regarding property for sale, rent, exchange or financing is from sources deemed reliable. No representation is made as to the accuracy thereof and all such information is submitted subject to errors, omissions, or changes in conditions, prior sale, lease or withdrawal without notice. All information should be verified to the satisfaction of the person relying thereon. Portions of the base statistics are from CoStar Property data. Data as of 12/2009.
| Number of Buildings | 1,910 |
| Market Size (sf) | 98,308,614 |
| Change Since Last | |||
| Current | QTR | YR | |
| Direct Vacancy | 6.38% | ||
| Vacancy W/ Sublet | 6.64% | ||
| Net Absorbtion | -64,540 | ||
| Avg. Asking Rent | $19.30 | ||
Vacancy, which spiked in early 2009, continues to rise steadily, while average asking rental rates have begun to inch downward.
Baltimore City and the York Road Corridor represent the largest submarkets in the region, but it is Baltimore City and Baltimore South, that contain the largest inventory of vacant space.
Baltimore City, though the largest submarket, maintains the lowest vacancy rate, while Baltimore County South is experiencing the highest in the region.